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Brand OS
Creative Command Center
Status: Online
Ruthie Edwards
Product Design Lead
Omnichannel Monitoring
Centralized hub for monitoring all channels
In-Store Foot Traffic
Total visits this week vs last week
+12%
18 min.
from last week
avg dwell time
Web Engagement
Unique visitors + bounce rate
-4%
6 min.
from last week
avg session time
Social Traffic
Click-throughs from main socials
TikTok
+9%
top source
week-over-week
Email Clicks & Opens
Open rate + click-through rate
3.8%
+1.2 pts
CTR
from last campaign
SMS Campaign Response
Response rate + opt-out rate
0.6%
+15%
opt-out-rate
responses
Influencers
Reach and sales
+3.5%
$1.3M in sales
from last week
conversions

Online
Online Heatmap
Sales Uplift by Display Zone
% increase in sales linked to specific store zones
+22%
in linen category
In-Store
Front Display
Spring Bloom Campaign
Conversion Lift
% of in-store visitors who later converted on-line
+16%
conversion rate
Conversion Journey
Drop-off rates at each stage online
45%
Browse
35%
PDP
30%
Cart
11%
Checkout
In-store
Online Heatmap
Sales Uplift by Display Zone
% increase in sales linked to specific store zones
+12%
in blazer category
Online
Clothing Menu
Wear to Work Campaign
Conversion Lift
% of online visitors who later converted in store
+3%
conversion rate
Conversion Journey
Drop-off rates at each stage in-store
60%
Browse
35%
Try On
15%
Engage
3%
Purchase

Predictive Insights - Next Quarter Forecasts
AI-powered predictions
Web
Web engagement driven by personalized content and retargeting
CTR +12%
Store
Based on seasonal trends and local campaign impact
Foot Traffic +5%
Social rising
TikTok is expected to lead social enagement growth, driven by influencer content
TikTok +8%
Trend Detection
AI predicts a surge in interest for lounge and transitional pieces next quarter
Sales +18%
Watch-Outs
Optimization peak forecasted for mid-month; monitor creative fatigue and refresh cycles
Drop-offs +4.2%
Risk Alert
Slight decline in web-to-store conversion; consider boosting in-store incentives or new strategies
Conversion -3%